Electra Consumer Products is part of Elco Group, one of the leading and largest holding companies in the market with over 75 years of experience. Electra CP is a public company, that works with global brands such as Columbia, Toshiba, Carrefour, Bosch, Philips and more. The ocmpany's market cap is $4.5B as of March 2022 and it's import volume accounts to 10K a year. The company leads the air conditioning category in Israel, manufactures, imports and exports air conditioning and looking to expand its portfolio in the HVAC category.