We at Baran, are a group based in Istanbul, Turkey. Although we primarily deal with textiles for the last 20 years, we diversified into FMCG products in the late 2010s and eventually launched HYPNO ENERGY DRINK in 2016. At present, Hypno is active in more than 30 countries, and we are continuously increasing our presence around the world. We are active in key markets such as India, France, the Caribbean, Senegal, Uganda, and others.
In Africa, we are already present in countries such as Burkina Faso, Central African Republic, Chad, Mali, Uganda, Rwanda, and others. Many more additions are in the pipeline. The African market continues to be one of our main targets for the foreseeable future as there is immense growth potential, rising consumption of food and drinks, and a strong, young customer base in this region. We now look forward to further strengthening our position in Kenya by finding the right partner with a strong distribution network, connections, and valuable experience in this market.
Apart from HYPNO, our company also has other divisions - Construction and FMCG Trading (food and non-food). We are actively exporting construction equipment, building materials, and mixed containers of FMCG goods (food and non-food) from Turkey to different African markets such as Angola, Chad, Congo, Central African Republic, Ghana, Senegal, Uganda, Rwanda, Tanzania, and others. For our FMCG operations, we are working with many strong wholesalers, importers, and supermarkets in Africa. For example, we are working with SIMBA supermarkets in Rwanda, leading supermarkets in Uganda and Tanzania, Vivo/Shell gas stations in Uganda, and important wholesalers in Chad, to name a few.