Main products:
🎯 Target Customer Segments for BY HERBA:
1. Health-Conscious Consumers
• People who prefer natural, herbal, and chemical-free personal care products.
• Especially those seeking sulfate-free shampoos, plant-based soaps, and essential oil-based products.
2. Luxury & Lifestyle Shoppers
• Individuals looking for aesthetically pleasing and premium-quality room fragrances, car scents, and body care products.
• Attracted by elegant packaging and a refined sensory experience.
3. Spa & Wellness Professionals
• Hammams, massage therapists, beauty salons, and wellness centers interested in authentic and effective products for their services.
4. Exporters & Distributors
• Wholesale buyers and cosmetic importers across Africa, the Middle East, and Europe seeking unique, innovative Turkish-made personal care products.
5. Afro-Hair Market Segment
• Individuals with textured or Afro hair types looking for growth-supporting and natural oil-based hair treatments.
6. Travel & Hospitality Industry
• Hotels, resorts, and airlines interested in offering luxury wet towels, diffusers, or mini skincare kits to their guests.
