Kayalar Kimya launched Genç brand soon after its corporation in 1976. The brand is one of the world’s most preffered brands in furniture paints and varnish production sector while also being the leader of Turkish market.
Over 3,000 High-Tech Genç branded products for both commercial and consumer use, can be applied on any wooden surface. While GENÇ is following the worldwide trend in wood coatings and the demands of furniture industry, the company has established Turkey’s first technical support, application and training center wood coating systems to design customized service solutions on buyers’ demands. With its 24 experts, the technical support and application center, available at the company headquarters, offers simulation to buyers based on customized application parameters and processes.
Kayalar Kimya, which has been awarded successively with the “Stars of Export” award by the Turkish Exporters Assembly with its export performance realized in 60 countries, in December 2016, with its brand GENÇ, has been taken under the scope of TURQUALITY which is the world’s first and only state-sponsored branding program by the Ministry of Economy of Republic of Turkey.